$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382832
UPC: 609332835733
Item Number (DPCI): 052-16-2245
Origin: Imported
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, mica, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13 phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, may contain: iron oxides (ci 77491, ci 77492, ci 77499)' '
Shipping details
Estimated ship dimensions: 4.7 inches length x 1.1 inches width x 0.4 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 2907 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
89% would recommend
412 recommendations
A must if you like tinted brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
CP - 2 days ago, Verified purchaser
This is just as good as any of the high end brands.
Fantastic coverage
5 out of 5 stars
Thumbs up graphic, would recommend
jrb1981 - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
This is my favorite brow product! It's a must daily!
Wow!
5 out of 5 stars
esec - 11 days ago
originally posted on elfcosmetics.com
The names this accordingly. Wow on the brows. Love this better than the clear.
Great product
5 out of 5 stars
lizz12 - 13 days ago
originally posted on elfcosmetics.com
Have been using this for years and absolutely love it! Highly recommend
Great Product!
5 out of 5 stars
Stafford2 - 17 days ago
originally posted on elfcosmetics.com
I will keep buying this over and over! Glides on smooth and looks very natural. Only issue is that the product gets used up/empties somewhat quickly. Highly recommend, though!
Love The Formula
5 out of 5 stars
Stanford2 - 17 days ago
originally posted on elfcosmetics.com
I keep buying this product. It’s easy to use and glides on great! Only issue is that it is used up quicker compared to other makeup products.
Go To Product
5 out of 5 stars
KSandy - 18 days ago
originally posted on elfcosmetics.com
This is the only thing I ever do my eyebrows with! I have tried other products more expensive products, and none are as good as this one. It is the best thing I have ever bought for my eyebrows and I don’t think I will ever buy anything else. 
Great
5 out of 5 stars
Leti27777 - 19 days ago
originally posted on elfcosmetics.com
This is so strong and looks so nice ok and looks beautiful
No makeup looks
5 out of 5 stars
Zoeonly3 - 22 days ago
originally posted on elfcosmetics.com
Great for no makeup looks. Natural and easy to travel with
Taupe is perfect match for ashy blonde hair
5 out of 5 stars
Thumbs up graphic, would recommend
cenmad - 23 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
This channel works perfectly for shaping and holding my brows. I have ashy blonde (level eight) hair and brows, and it's a perfect match with just enough color to give my brows a little definition. It also does a nice job of giving color to my silver brows. I don't mind the silver, except for how indistinct it makes my eyebrows. This fixes it. It's much easier to use and holds better than the various powders, gels, and waxes that I've used in the past. And at this price, it's a steal.
i keep coming back to this!
5 out of 5 stars
Thumbs up graphic, would recommend
rachel - 24 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination
- Hair color: Blonde
- Eye color: Blue
i’m a diehard fan of so many higher end brow gels, and this is really up there. i have pale blonde brows, but they’re thick and not sparse at all, so i need something that just tints and shapes. i use the neutral brown shade and it’s perfect for that. it’s not as locked-in or waterproof like some pricier stuff, but you can give it a light coat of clear gel to help. absolutely can’t beat it for the price!
WOWWWW Loveeee
5 out of 5 stars
Thumbs up graphic, would recommend
Ali - 25 days ago, Verified purchaser
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
This is a great quality eyebrow gel and I love the price tag too!
Great for graying brows
5 out of 5 stars
Thumbs up graphic, would recommend
Mdigg - 27 days ago, Verified purchaser
- Skin concern: Redness
- Skin type: Combination
- Eye color: Green
- Hair color: Grey
- Skin tone: Medium
This is a great brow gel. It doesn’t make hair stiff, and has good enough coverage to not fill in where my eyebrows are thinner and graying.
Daily wear!
4 out of 5 stars
sofie777 - 30 days ago
originally posted on elfcosmetics.com
This is my go-to, daily wear brow tint. I like to pair it with the laminating brow gel to make sure everything sets. This tint is great but it doesn’t set as well as the laminating gel.
Go to brow gel!
5 out of 5 stars
Sarah4321 - 1 month ago
originally posted on elfcosmetics.com
This is a comfortable brow gel and the deep brown color is a perfect cool tone brown for me. It is very practical for every day makeup, with or without a brow pencil.
Love this!
5 out of 5 stars
Bmc76 - 1 month ago
originally posted on elfcosmetics.com
I have such a hard time finding the taupe color if I’m about to run out because it’s so popular! The color and coverage is stupendous for my very light, sparse brows.
the best!
5 out of 5 stars
Thumbs up graphic, would recommend
E - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Hazel
love love love. cheap and is so easy to use. fills in some bare spots and makes my brows look thicker. please elf never discontinue this.
Brows are back!
5 out of 5 stars
Thumbs up graphic, would recommend
TLR - 2 months ago, Verified purchaser
My eyebrows thinned from chemo, and came back with some grey hairs making them difficult to see. Made it look like I shaped my brows into an awkward appearance. This product is easy to apply and provides a natural enhancement to the hairs that are there just can't be seen. Effective at filling in where the hairs used to be without looking obvious or fake. Does not run in humid weather!
Reallt wanted to love this
2 out of 5 stars
Thumbs down graphic, would not recommend
Miranskin - 2 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
I got the taupe color and was excited with how many positive reviews this had. The little fibers from the brush? have started coming out and it seems dried out almost. Even with that, the formula does not seem to keep my brows lifted. I’m not sure if it’s specific to the tinted gel or not, but will not be repurchasing.
Better than Urban Decay
5 out of 5 stars
lcross1 - 2 months ago
originally posted on elfcosmetics.com
I *thought* I loved my Urban Decay brow gel, but I love this more! The fibers help to create a natural full-looking brow & the gel has good hold. Great for when my brow tint & lamination is fading off after a couple weeks! If you like a soft, fluffy, matte brow, this is for you.